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What is Video Marketing?

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A blog around video marketing and the benefits it can provide.

If you haven’t heard about video marketing, then you’ve probably been living under a rock for the past few years. Video marketing has become the norm and is now one of the most popular strategies used in advertising today.

What is video marketing?

Video marketing is the use of videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Common types of videos

There are a variety of different types of videos you can use for your video marketing campaign. Some of the most common include:

Here are the seven most common types of video marketing:

1.Vlogs (video blogs).

These are short-form videos that can be easily shared on social media. They’re often used for personal branding or to share thought leadership content in a casual, fun manner.

2.Explainer videos.

These are short and sweet videos that explain a product or service. They’re typically used at the top of the funnel when a customer is just learning about an industry or business and needs help understanding complex topics. The best explainer videos use real people but also have plenty of animation, which helps make the concepts more entertaining and relatable.

3.Product demos/reviews.

These are longer-form videos that show off a product or service in a narrated format.

Product demos can also demonstrate the power of your product by showing how it solves customer problems, which helps move prospects further down the funnel toward a purchase decision.

4.Customer testimonials/case studies.

These are short-form interviews with satisfied customers telling their own stories about how your product or service was able to help them solve a problem or reach a goal

5.Tutorial videos.

Tutorial videos are a great format for helping customers to learn how to use your product or service. They’re especially common as marketing tools for SaaS products, but they can be used by any type of business.

Tutorials almost never directly promote a product. Instead, they seek to help the viewer solve a problem using the company’s product or service. The goal of the tutorial is to educate rather than sell.

6.Webinar videos.

A webinar is a live interactive presentation or seminar that’s delivered over the Internet.

With a webinar, you can:

Share content with a target audience.
Reach more prospects than in-person events.
Build credibility and establish yourself as an authority in your industry.
Engage your audience in real time with live Q&A sessions.


A commercial video is an advertisement that is 60 seconds or less in length. Although there are all sorts of types of commercials, the most common ones are TV ads.

It can be animated or live action, but regardless of the type, this type of video marketing has a specific purpose: to get viewers to interact with a brand after their ad airs. This can mean buying something, signing up for something, or simply learning more about the product or brand.

Commercials are usually short and sweet, but they can be very effective at spreading a message very quickly.

Common video tools

Video editing softwareThis can be used for importing, cutting and editing various video files into one video. Some examples are RankAlly, VidKreate, Vidmingo, Vidiobuddy, Videogorilla, Vidcentric,  Adobe After Effects, Final Cut Pro X and Adobe Premiere Pro.

Video lightingThis helps enhance the quality of the video and set the mood for your shoot. Some examples are iphone ring light , Aputure light dome II , etc.

Video cameraVideo recording equipment is needed to record the video footage you want in your final piece. Some examples are Canon EOS 80D Digital SLR Camera , GoPro HERO8 Black Waterproof Action Camera , etc.

How effective is online video marketing?

Over half of marketers who use video say they get more than half of all their traffic from video. And over three-quarters of businesses that use video say that they’ve grown their user base thanks to it.

If you’re not using video, you’re missing out—especially when it comes to your bottom line. In fact, 80% of users will watch an entire video, but only 20% will read the whole thing if it’s written out as text.

That means a lot fewer people are going to understand what you’re trying to say, and you’re going to get less engagement with your content overall.

And here’s the kicker: not only do people prefer watching videos over reading boring ol’ text, but they also prefer watching them over just listening to or reading about something too! In fact, 80% of users would rather watch a live video from a brand than read a blog post from them.

What Are Its Benefits?:

black dslr camera on white table

Video is the present and future of marketing.

Consumers are spending a lot more time watching videos than they used to. The latest statistics show that video consumption on mobile devices has grown by 400% in the past three years alone.

The rising popularity of video has led many marketers and business owners to jump on the bandwagon and create their own videos. But this doesn’t mean that everyone is doing it well.

Video can reach a wider audience and people are more likely to share videos than other content types.

One of the easiest ways people learn about brands and products is through word of mouth. When someone enjoys a particular video, he or she will likely share it with friends and family members via social media channels or email.

Not only does this give businesses added exposure, but it makes it possible for them to connect with new audiences who may have never heard of their brand otherwise

Video content is not just for large brands and corporations.

Small businesses can produce affordable video content that can increase their search engine optimization (SEO). This makes it easier for customers to find them online.

The use of video in both B2B and B2C marketing campaigns is growing rapidly. In fact, Cisco reports that nearly 70 percent of all consumer Internet traffic will be video by 2017. The same report also says that by 2018, 80 percent of all global Internet traffic will be driven by video consumption.

The increased demand for video has also influenced the way people consume content. Video is a more engaging format than text, which makes it easier to sell products and services.

People remember video, since it is the most engaging content type.

Video marketing allows you to engage with customers in a way that other forms of content simply don’t allow.

You can directly address frequently asked questions, provide live demonstrations and offer behind-the-scenes looks into your company’s operations — all through the power of video.

There’s no question about it—video captures attention better than any other medium out there, especially on social media.

man in white crew neck t-shirt wearing black headphones

But, beyond just catching someone’s eye, video also helps businesses stand out in an increasingly crowded marketplace by sparking emotion in viewers.

Research shows that emotional reactions drive action—in fact, 90 percent of all purchasing decisions are made with our emotions, not logic.

This means that people are more likely to buy if they feel something about a product or brand—and video is the best way to create those feelings online.

Video shows your brand’s personality.

From the clothes you wear to the office you work in, your brand’s identity is a major part of what makes you recognizable and different from your competitors. In fact, we’ve found that video is 10 times more likely to convert a sale than text alone.

That’s why it’s important to use video as a way to showcase your brand, introduce yourself to your audience, and explain what makes you stand out from the competition.

Videos increase conversion rates.

A study shows that including videos on landing pages can increase conversion rates by 80%. This is because it gives consumers all the information they need to make an informed decision about whether or not they want the product or service being offered.

Google loves video, so you can use videos to improve your SEO and boost your website’s ranking

Videos make it easy for you to get your message across, and customers love them because they make complex things simple.

It gives you the opportunity to rank on Google’s first page, which can drive more traffic to your site. Plus, you can use videos as part of your customer support strategy.

shallow focus photography of man holding video camera


The bottom line is this: video marketing can help you reach new customers and improve your sales, so it’s well worth adopting. The resources linked to in this article will help you get started.

Once you’ve got the right equipment, begin by creating an outline of what you’re going to say in your videos and then practice and promote them by linking on social networking sites, adding buttons to your website, or even just handing out DVDs at trade shows.

Whatever video marketing path you choose, think of it as an investment—one that will pay off in the long run.

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